6/4/10

Koons and BMW

.


This Wednesday afternoon, Jeff Koons presented the 17th BMW Le Mans project to a group of fans and supporters at the forum of Centre Georges Pompidou in Paris. This was the continuation of the love affair between the American Art Tycoon and France. One remembers the incredible megalomaniac but outstanding exhibition of Koons at the Chateau de Versailles two years ago. The Koons car takes place near other art cars, a commission launched by auctionneer Hervé Poulain for BMW in 1975. First (and best?) project was by Alexander Calder , followed by other sharp pieces by Frank Stella (1976), Roy Lichtenstein (1977), and Robert Rauschenberg (1986). Less interesting projects were done by Andy Warhol (1979), AR Penck (1991) and a couple of totally missed cars by David Hockney (1995) and Sandro Chia (1992). Our favorite one remains Jenny Holzer (1999) that will probably be surpassed by Koons and his magnetic PR power. 7-8 other cars were done but deserve nothing but invisibility. Now, you can get these cars as 1:18 models and they are great. Think when the Koons 1:18 comes out, buy it, get it signed and give to your kid in a sealed box that he can open only in 30 years. Then he will be capable to buy himself a new house or even better, a vintage Norton from the early mid-century. Call this a friendly advice. The M3 GT2 will race on the Circuit Bugatti June 12th & 13 th. Let's wish it NOT to crash as a work of art of that value could put an insurance company on one knee.
YJH






.

4 comments:

Another side said...

Andy Warhol's BMW M1 " less interesting " and David Hockney's 850 CSI " totally missed " Gosh,...
its just a question of opinion, Jeff Koons just repeat with this M3 what others did before him

motor man said...

Motorcycle helmets My biker brother i visited you blog to see what is new love your post very nice when you get the chance come by mine and leave a positive comment, bookmark it if you feel like ride safe bro.

ShitFuck said...

If it did crash it wouldnt be such a big deal, In fact for me it would greatly increase it's appeal and authenticity as an artwork, and then just a layer of paint on a car.

YJH said...

From the track: the M3 had minor mishaps, gearbox problems and finally ran out of fuel which led to its retirement after a few hours. Wooops